One of the most popular inbound marketing strategies of the present time is content marketing. Content marketing involves the creation of valuable content and distributing it via various channels to generate leads.
Perhaps Bill Gates was right when he said “Content is King” or let’s say Queen. Good and quality content is the backbone of inbound marketing and the requirement of any businesses. The most important aspect that one should consider while writing content is how authentic your information is and how successful it has been in solving the problems of your customers/readers. If the content provided by you help resolve the pain points of your customers, then it will automatically lead to better and enhanced consumption as well as increased SEO results. Great content is always followed by potential information that you want to convey to your customers. Compared to traditional modes of marketing, content marketing is an effective medium of marketing your products and services.
Content Marketing is aptly defined by the Content Marketing Institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Well, you have better quality original content. Now, how do you present it? Who is your target audience and how do you content reach your target audience? This is another important aspect associated with content writing. No doubt, you have quality content, but how effectively you present your content is also equally important. You can present your content by using a variety of formats such as news, website, blog, vlog (video blog) white papers, digital signage, e-books, infographics, case studies, podcasts, FAQs etc.
This is a fast moving world and nobody wants to spend time in reading lengthy bits of information presented in a boring format. Here comes infographic which is one of the quickest and easiest ways to share information online. In fact, it’s one of the most trending content format of the present time. Infographics refer to graphic visual representations of information or knowledge. These are long graphics including statistics, charts, words and graphs. Infographics are intended to present information faster. Content presented via infographic can lead to improved understanding as it uses visual graphics.
How to go ahead with creating infographics
Creating infographic content is very simple. You may find the following steps useful:
- First choose a real time scenario or a topic on demand.
- Secondly, collect information/data on the chosen topic by doing in depth research so that you can fill your infographic with persuasive content.
- Then, find out an infographic design to fit your information. While finalizing the design of your infographic, you need to consider that it stands out from the rest of the infographics published on the same topic. You can hire a designer to design your infographic or take the help of technological tools such as Infogram, Tableau Public and Visual.ly for creating interactive visual representation of information.
- Once, the infographic content is ready, publish and promote it in using social media like Facebook, LinkedIn,Twitter and WhatsApp etc. You can also send it to your valued customers via personalized email and post it on your website.
However, wrong information presented via creative infographics may confuse audience. But, information collected through proper research and its presentation in creative charts can really help readers with better understanding, apart from providing them with easy access to information.